On this episode, we talk with Max Simonovsky, Founder & CEO of Soapy.

Max founded Soapy after an interaction with his young child regarding handwashing. It got him thinking about how environmental triggers and our perceptions of them can impact our behaviors. He followed that thread, and it became Soapy.

Soapy’s hand-washing technology educates, validates, and modifies behavior. In the field, Soapy technology has been used to increase hand-wash adherence by up to 98%. Adherence paired with proper technique, which Soapy also teaches, has a chance to significantly reduce hospital-associated infections (HAIs).