As an emergency room doctor, John McKeon often recommended allergy and asthma-friendly products to his patients. One patient’s mother, while trying to take in all the details, told him it would be so nice if someone would just put a label on these products so that she could know which ones met his specs. That single comment was enough to ignite the latent entrepreneurial tendencies that John had always had.

On this episode, we talk with Michael Justason from McMaster University and the LightBoard Depot about online communication. Specifically, we talk about how to do it better.

Michael has been teaching in person and online for years and he’s learned some tricks that he says, in some ways, have made him more effective online than in person.

Now this was a surprise even to him, and he’s going to explain.

Overall, our goal is to share with you these tricks, plus some tools, that Michael has found along the way. We’ll cover a few basic things you can do with lighting, sound, positioning, etc. that will apply to anyone that spends any time communicating online. That’s pretty much all of us these days.