The Future of Hand Washing with Max Simonovsky

On this episode, we talk with Max Simonovsky, Founder & CEO of Soapy.

Max founded Soapy after an interaction with his young child regarding handwashing. It got him thinking about how environmental triggers and our perceptions of them can impact our behaviors. He followed that thread, and it became Soapy.

Soapy’s hand-washing technology educates, validates, and modifies behavior. In the field, Soapy technology has been used to increase hand-wash adherence by up to 98%. Adherence paired with proper technique, which Soapy also teaches, has a chance to significantly reduce hospital-associated infections (HAIs).

It’s education, but it’s fun and high-tech, and that’s much easier to put in front of a highly intelligent audience than current techniques like asking them to sing happy birthday twice.

Soapy is part of the TIPS Science to Market program. Over the years TIPS has worked with soapy on establishing its science and market entry.

The Science to Market program is core to the TIPS mission statement, as TIPS exists to advance technologies, programs, and ideas that make a difference in global health.

At TIPS we believe that we shouldn’t have to wait years for promising innovations to be vetted and accepted. The TIPS Science to Market program provides the ability to communicate the science and successes and make a difference.

About Max Simonovsky

Inspired by his son, Max leveraged his medical background, passion for technology, and creating eco-friendly, life-saving products to create SOAPY. Max is a change agent for saving lives and for doing good. A true visionary, Max lives his life with a mind that’s constantly thinking five years into the future and pushes SOAPY to constantly innovate and operate with purpose.

About Soapy

Soapy’s automated clinical hand wash stations help prevent the spread of infection using smart tech powered by computer vision, artificial intelligence, and cloud analytics. Our hand-washing technology educates, validates, and modifies behavior throughout the facility, increasing hand-wash adherence by up to 98% and significantly reducing hospital-associated infections (HAIs).

Connect with Soapy online:

Mentioned on the Show:

“Presuausion” by Robert Cialdini – We mentioned a study where they put signs above hand-washing stations. Subtle changes in the language had dramatic impacts on adherence. You can see the book excerpt here (link).

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